Aiming to improve the overall user experience for its customers
The partnership between Domino’s Indonesia and Netcore Cloud highlights the pizza restaurant chain’s commitment to improving customer engagement and retention through advanced SaaS solutions. By leveraging Netcore Cloud’s AI-powered capabilities, Domino’s will gain a comprehensive understanding of its customers and enhance its marketing and product strategies.
Netcore Cloud’s Customer Engagement platform enables Domino’s to create a unified profile for each customer by analysing data from various online and offline channels. This allows marketers to gain insights into customer behaviour at every stage of their conversion journey, leading to more informed decision-making and real-time adjustments to marketing strategies. The platform provides a dashboard with key metrics such as revenue, daily active users, app stickiness, and user flows, allowing Domino’s to measure the effectiveness of its campaigns and optimize user experiences.
In addition, Netcore Cloud’s Product Experience platform enables Domino’s to guide users through its app or website using contextual nudges and walkthroughs. These features help users navigate the platform more intuitively and drive goal-driven actions, ultimately improving conversion rates. By combining these capabilities, Domino’s can create personalized customer journeys that are more relevant and engaging, leading to increased customer satisfaction and repeated engagement.
Siddhesh Sawant, Regional Vice President of Netcore Cloud in Indonesia, expressed confidence in empowering Domino’s Indonesia with contextual nudges and walkthroughs, providing one-on-one suggestions for customers while ordering pizzas and beverages through the app and website. This partnership is expected to enhance customer satisfaction and drive sales for Domino’s.
Mayank Singh, Chief Digital Officer and VP of Marketing, Digital Business, and IT at Domino’s Pizza Indonesia, emphasized the brand’s commitment to delivering the best customer experience and engagement. By partnering with Netcore and leveraging their customer engagement platforms, Domino’s aims to further improve its order conversion rate and provide unparalleled value to its loyal customers.
Netcore Cloud, with over two decades of experience and a presence in 22 global markets, serves more than 6,500 clients worldwide, including prominent companies in Indonesia such as CIMB Niaga, FWD Life, Bluebirdgroup, Panorama JTB, Bussan Auto Finance, Qerja, and Capital Life. Their expertise in consumer engagement positions them as a trusted partner for Domino’s Indonesia in driving customer-centric strategies.
